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MapSales
Stakeholder and Buyer Map
A simple map of users, buyers, budget holders, blockers, sponsors, and approvers.
01When to use it
Use this when the founder needs to turn uncertainty into a clearer operating document.
02What it includes
- User pain
- Economic buyer
- Budget holder
- Technical approver
- Risk approver
- Executive sponsor
03About the tool
Stakeholder and Buyer Map is designed to help you slow the problem down without slowing the company down. Use it to name the assumption, capture the evidence, and decide what should happen next.
Pairs with
Read alongside this lesson.
04Printable worksheet
Use this version now. Click Print this worksheet below, or press ⌘ P / Ctrl P and save as PDF. A polished downloadable PDF is below.
Stakeholder and Buyer Map
A simple map of users, buyers, budget holders, blockers, sponsors, and approvers.
01User pain
02Economic buyer
03Budget holder
04Technical approver
05Risk approver
06Executive sponsor
05Use it this week
Download the PDF, work through it solo, or run it with your team. The printable version above is also ready if you prefer working in the browser.