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ChecklistInternational growth
Market Portability Checklist
A checklist for understanding whether the proposition can travel beyond the first market.
01When to use it
Use this when choosing the first market, second market, or next international expansion path.
02What it includes
- Universal pain
- Local assumptions
- Data access
- Compliance differences
- Support model
- Sales motion
03About the tool
Market Portability Checklist is designed to help you slow the problem down without slowing the company down. Use it to name the assumption, capture the evidence, and decide what should happen next.
Pairs with
Read alongside this lesson.
04Printable worksheet
Use this version now. Click Print this worksheet below, or press ⌘ P / Ctrl P and save as PDF. A polished downloadable PDF is below.
Market Portability Checklist
A checklist for understanding whether the proposition can travel beyond the first market.
01Universal pain
02Local assumptions
03Data access
04Compliance differences
05Support model
06Sales motion
05Use it this week
Download the PDF, work through it solo, or run it with your team. The printable version above is also ready if you prefer working in the browser.