First Three Reference Customers Worksheet
A worksheet for choosing early customers that can produce proof, learning, and credible references.
01When to use it
Use this when the founder needs to turn uncertainty into a clearer operating document.
02What it includes
- Reference fit
- Use case clarity
- Success measure
- Implementation risk
- Permission path
- Proof asset
03About the tool
First Three Reference Customers Worksheet is designed to help you slow the problem down without slowing the company down. Use it to name the assumption, capture the evidence, and decide what should happen next.
Read alongside this lesson.
04Printable worksheet
Use this version now. Click Print this worksheet below, or press ⌘ P / Ctrl P and save as PDF. A polished downloadable PDF is below.
A worksheet for choosing early customers that can produce proof, learning, and credible references.
05Use it this week
Download the PDF, work through it solo, or run it with your team. The printable version above is also ready if you prefer working in the browser.