First Three Markets Worksheet
A market selection tool for comparing speed, learning, regulation, access, and reference value.
01When to use it
Use this when choosing the first market, second market, or next international expansion path.
02What it includes
- Market pain
- Buyer access
- Budget route
- Regulatory burden
- Reference value
- Operational complexity
03About the tool
First Three Markets Worksheet is designed to help you slow the problem down without slowing the company down. Use it to name the assumption, capture the evidence, and decide what should happen next.
Read alongside this lesson.
04Printable worksheet
Use this version now. Click Print this worksheet below, or press ⌘ P / Ctrl P and save as PDF. A polished downloadable PDF is below.
A market selection tool for comparing speed, learning, regulation, access, and reference value.
05Use it this week
Download the PDF, work through it solo, or run it with your team. The printable version above is also ready if you prefer working in the browser.