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ScorecardCustomer discovery

Demand Signal Scorecard

A scoring tool for separating polite interest from real buying behaviour.

01When to use it

Use this when the founder needs to move from conversation to evidence and wants a clearer way to test demand, price, urgency, or repeatability.

02What it includes

  • Weak signals
  • Medium signals
  • Strong signals
  • Buyer action
  • Next step quality
  • Exit criteria

03About the tool

Demand Signal Scorecard is designed to help you slow the problem down without slowing the company down. Use it to name the assumption, capture the evidence, and decide what should happen next.

Pairs with

Read alongside this lesson.

04Printable worksheet

Use this version now. Click Print this worksheet below, or press ⌘ P / Ctrl P and save as PDF. A polished downloadable PDF is below.

Demand Signal Scorecard
Scorecard · Customer discovery

A scoring tool for separating polite interest from real buying behaviour.

01Weak signals
02Medium signals
03Strong signals
04Buyer action
05Next step quality
06Exit criteria

05Use it this week

Download the PDF, work through it solo, or run it with your team. The printable version above is also ready if you prefer working in the browser.

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